JOEL COMM is the New York Times bestselling author of The AdSense Code and nine other books. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
TWEETADDER 3.0 HOW TO
Learn which metrics matter, and how to measure and track themįirms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each.Create viral content that effortlessly spreads your message and gains you huge numbers of followers.
Build a savvy Twitter strategy as part of a broader social media plan.Understand how Twitter differs from other social media platforms.This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. It's now a public company, worth over $30 billion, and it means business. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. Tweet your company to the top of the market with a tailored approach to Twitter
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